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Umbrella Media Expands its Taxi Media Fleet by More than 1000

30.04.10

“We will be offering 100 taxis in Toronto effective immediately with the additional 1,100 available in the near future,” says Umbrella Media Outdoor CEO Shane Yawrenko. “Taxi cabs go everywhere, seven days a week and 18-24 hours a day – this means massive advertising exposure for our clients.”

According to Yawrenko, these ads could have as many as 8,000 impressions each day and is a proven medium throughout the USA and Europe.

But even before they secured this large fleet of taxis, Umbrella Media Outdoor made itself the largest taxi advertising company in both Canada and Mexico. They continue to lead and innovate this market for its clients. Current campaigns include such recognizable corporations as the Western Canadian Lotto Corporation, McDonald’s and Discount Car and Truck Rental.

“Umbrella Media specializes in unique out of home venues some of our other mediums include airplanes, in-window, shopping malls, buses and golf courses to attract a variety of clients,” says David Rojek, vice-president of sales & marketing for Umbrella Media. “But the power of taxi advertising is a medium that we understand very well and we absolutely feel confident in doing.”

Source: PR Web (press release)

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