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Hertz Greens Car Rentals, Adds EVs to Car Sharing Fleet

30.04.10

This is not your grandmother’s Hertz Rent-a-Car (HTZ). Today, Hertz, still the world’s largest general-use car rental brand with 8,100 outlets in 147 countries, is planning to offer electric Nissan Leafs. It is also moving aggressively into car sharing , including plans to sign on entire New York City buildings.

“Let Hertz put you in the driver’s seat,” the company said in the 1960s ads that showed Mom and a suit-and-hat-wearing Dad dropping into a ’64 Chevy convertible. In those days, innovation meant offering a revolving credit plan that “give you up to 20 months to pay” for a rental. It was Avis , number two, that tried harder.

In many ways, car rental is maturing, with car sharing probably the fastest growing form — helped in no small measure by the green image it enjoys for taking cars off the road. Working with a membership

Source: BNET

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