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Auto dealers ready for new cars - and new hires

29.04.10

The word "caught on like wildfire" through his local region when the reinstatement came through, Allen said: "They say bad news travels fast -- well, this good news travels very fast."

Across the United States, hundreds of dealers like Allen that have spent the past year in limbo are preparing to get back to business. Negotiations with GM are proceeding at different paces, but some dealers say they're close to finalizing contracts and will be able to order new cars from GM again as soon as next week.

Steve Snyder, president and owner of Gold Rush Chevrolet in Auburn, Calif., plans to restock with 35 to 50 brand-new vehicles in May -- and he's readying a barrage of local radio, television and newspaper ads.

"We are in the process now of letting everybody know that we are back in business," Snyder said. "We have been letting them know that they can come in and special-order something and they can get exactly what they want."

Source: CNNMoney

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